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A HISTORIC DAY IN GUDI: WITNESSING THE BIRTHPLACE OF THE WORLD’S FIRST PUBLIC RELATIONS AND LEADERSHIP UNIVERSITY
By UK Usman
Friday, April 25th, 2025, was truly special for me and I believe for the council and other members of the Nigerian Institute of Public Relations (NIPR) as well. It was the day I had the incredible privilege of being part of the NIPR Governing Council’s delegation that visited Gudi, in Akwanga LGA, Nasarawa State, the proposed site for what will become the first-ever University of Public Relations and Leadership (UPRL) in the world!
Our day began with a courtesy call on His Royal Highness, Alhaji Sule Bawa, MFR, the Sarkin Gudi, at his palace. His warmth, wisdom and pride in hosting such a monumental project were deeply moving. The reception we received was nothing short of heartwarming. Surrounded by his palace councillors, including the District Head of Gudi, Alhaji Yusuf Sule, His Highness expressed deep appreciation for the choice of Gudi as the location for such a significant institution.
It was also very clear that our presence and purpose deeply resonated with the community, given the mammoth crowd at the palace. Listening to Sarkin Gudi speak with such pride and historical depth was inspiring. He has ruled Gudi since 1968, an extraordinary 56 years on the throne, and he shared how his community has never experienced intercommunal or ethnic conflict. It’s no wonder the NIPR sees Gudi as the perfect home for the university: peaceful, hospitable, and united.
From the palace, we proceeded to the proposed site of the university, at the outskirts of Gudi town, led by Dr. Yakubu Lamai, Director General of Strategic Communication and Events Management to the Nasarawa State Government. It was a moment of deep reflection and anticipation, standing on the very ground where future generations of communicators and leaders would be shaped. I could feel the energy of what’s to come, and I’m beyond excited.
From the site, we proceeded to Nasarawa State University, Keffi (NSUK), which has graciously agreed to mentor UPRL as it begins operations. The Vice-Chancellor, Professor Sa’adatu Hassan Liman, represented by the Deputy Vice-Chancellor (Academics), Professor Abdullahi S. Modibbo, welcomed us with genuine enthusiasm. She assured us that NSUK’s proven strategies for success, especially its merit-driven approach, would be extended to support the takeoff of our UPRL.
In his remarks at NSUK, Dr. Neliaku thanked the university for its willingness to mentor what will soon be a beacon of academic excellence in Africa and the world. Our Vice President, Professor Dandaura, added a critical note, urging NSUK to support the development of ICT infrastructure at UPRL and to assist with the training of staff for its eventual rollout. Thereafter, we toured some of the university’s facilities before departing. From all indications, the partnership is strong, the vision is clear, and the support is overwhelming.
It is pertinent to state that the landmark initiative of the NIPR’s UPRL is being championed by our Governing Council, led by the President, Dr. Ike Neliaku, fnipr, and supported by our Vice President, Professor Emmanuel Dandaura, as well as the dynamic 27 Council Members, which include my humble self. Therefore, the UPRL isn’t just another university; it’s a legacy in the making. A centre of excellence for Nigeria, Africa, and the world as far as public relations practice and leadership are concerned. It is also a hub for nurturing ethical, bold, and visionary leaders.
NIPR has already swung into action, setting up several subcommittees within a 79-member Project Implementation Committee (PIC), ably chaired by Professor Emmanuel Dandaura. Their task is to ensure that the vision of a globally recognised institution is translated into reality. As Dr. Yakubu Lamai, who is also a member of the PIC, explained during our engagement, UPRL is envisioned as a hub of excellence in scholarship, research, and service, focused on public relations, communication, and leadership.
As the day came to a close, I couldn’t help but feel immense pride in what we were building. This wasn’t just about bricks and mortar, it was about legacy, transformation, and professional excellence. Gudi is about to become more than just a peaceful town; it’s becoming the cradle of a new era in leadership and communication on the global map. And I am so proud to be part of it and to have witnessed the beginning!
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